Creative direction – For Textured Hair

Creative direction for For Textured Hair.
Responsibility for the brand’s visual identity across every touchpoint.
Includes art direction for photo shoots, logo design, and visual direction of the Instagram feed and other brand material.
The logo: A mix of the organic nature of the formula, the simplicity of the routine, and the elegance and uniqueness of textured hair. A distinctive logo designed to look the way the formula feels.

Visit fortexturedhair.com or @officialfortexturedhair for a closer look.