Content creation – Kappahl Vintage

A campaign built around a selection of vintage coats from Kappahl’s archive. The work covered the production of content for social media, newsletters, and the website, shot on analogue film for a vintage feel, alongside digital images and Polaroids to balance product-focused and editorial imagery.

The project was a digital translation of a tactile experience. Garments with a history were presented as a series of Instagram carousels, pairing archive pieces with new styles from current collections. A website concept was also sketched out as a way to showcase the coats, present the archive, and build on the brand’s heritage, with a banner made from labels taken from the archive garments.