Branding – Plain Prophecy

Branding, identity and concept for a “start up” T-shirt brand.

A marketing concept for how to sell basic white T-shirts. A fortune cookie concept is represented by the element of surprise and fun while buying a simple unisex T-shirt. Fortune cookie + Plain white T-shirt = Kitschy + Clean modern lines. Translating that experience when placing the order online on the website, to receiving and opening the package at home.